Free tool
UTM builder for WhatsApp & Instagram
Tag a link once per post, story or influencer, and your analytics will show where each visit came from instead of "direct". Nothing is saved, and no sign-up is needed.
Where will you share it?
Your tagged link
Enter a destination URL to build the link.
Long UTM links look like spam in WhatsApp. Shorten it and count the clicks, with a QR code for print.
Sign up freeHow to tag links for WhatsApp and Instagram
WhatsApp and Instagram's in-app browsers usually hide where a visitor came from, so Google Analytics files those visits under "direct". UTM tags put the answer in the link itself.
Keep source to the platform (whatsapp, instagram), medium to the placement (broadcast, bio, story, influencer), and campaign to the sale or launch. Use content to tell posts or influencers apart within one campaign.
Use lowercase and hyphens, and the same words every time. "Instagram" and "instagram" show up as two different sources.